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Monitoring the Power of Child-Targeted Food Packaging: a Review of the Literature.

Curr Nutr Rep. 2021 Jan 02;:

Authors: Elliott C, Truman E

PURPOSE OF REVIEW: Given the need to limit unhealthy food marketing to children, more information is required around strategies for its monitoring. Child-directed food packaging, in particular, requires special consideration: packaging drives decision-making at the point-of-sale and is a powerful means of capturing children’s attention. This review examines and summarizes literature that monitors the « power » (persuasive techniques) of packaging, in order to assess what these broader strategies contribute to monitoring child-targeted packaged foods.
RECENT FINDINGS: Eleven relevant studies on monitoring (spanning food, tobacco, and cannabis packaging) were examined. Strategies regarding the precise measurement indicators, accurate data collection and management, and time trends analysis were identified; from this, a set of criteria for monitoring the power of packaging in retail settings was proposed. Examining literature on the monitoring of the « power » of packaging reveals the paucity of research in this area. This review details how packaging features can be effectively tracked in different contexts and over time.

PMID: 33387299 [PubMed – as supplied by publisher]

Source: ncbi 2

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